Market Research: primary, secondary

In Capita's environment, both types of market research can be useful, Capita is constantly expanding and moving into other business's, therefore for this Secondary research is particularly useful given that Capita's main source of business is taking over the work of mainstream companies and taking over their staff. They can use a lot of the research and data already been completed by companies in the particular sector that they are looking to expand in, in my example that would be financial services.
For the purposes of my proposed innovation, primary research forms the back bone of the plan I wish to put in place. The very essence of my plan will be to involve directly the huge direct resource and marketing tool Capita has at it's disposal, namely 30000 employees.